Bespoke Fabrication
for Brands Who Won’t Compromise
We partner with retail brands, signage companies, and events companies to create displays, signage, and fixtures that wow audiences and drive results. Quality is not rushed.
About Paul Jones
I love a challenge.
The kind where a client says, “Here’s what we’re thinking.” and hands you an abstract concept with no drawings, no specs - just trusts that you’ll figure it out.
That’s my sweet spot.
For 34 years, I’ve worked with retail brands, signage companies, and events companies to bring ideas to life that don’t exist yet. I handle everything from initial concept through to final installation - working closely with clients to solve the technical challenges, innovate materials, and obsess over every detail.
What drives me? Taking something abstract and making it tangible, beautiful, and functional. The problem-solving. The material innovation. The moment a client sees their idea become real.
I actually wanted to be a chef when I was younger. Fell into fabrication by accident at 19 and discovered my calling. Turns out I still get to create experiences - just with acrylics and wood instead of Argentinian spices.
Outside the workshop, you’ll find me running trails at 6am with a head torch, snowboarding, or experimenting in the kitchen. Creating experiences is what I do, regardless of the medium.
At We Are Future Form, you work directly with me. No lost-in-translation moments. No project managers. Just collaborative partnership with someone who genuinely loves the challenge.
Got an idea that needs bringing to life? Let’s talk.
who i
work with
I work with retail brands, signage companies, and events companies who need a true design and fabrication partner - not just a production supplier.
My clients value:
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Collaborative development - working together from abstract concept to finished product
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Real-time prototyping - seeing ideas come to life, not just reviewing technical drawings
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Problem-solving expertise - figuring out what works in real environments, not just what looks good on paper
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Quality that lasts - displays and signage built for longevity, durability, and brand standards
RETAIL BRANDS
SIGNAGE
EVENTS
WE
TURN
your CONCEPTS INTO
REALITY
CASE STUDY 1
JD Sports Global Display Rollout
Starting with a photo and message from France. “We want something like this for women's footwear.”
No detailed brief. No technical drawings. Just an idea and trust in the process.
We started with a prototype for head office, with over 200 components, the unit was tested and refined collaboratively then once approved, 6 were created for Manchester Arndale store.
It performed so well instore that we created a Mens version and JD rolled both out to every flagship store, and then to every new store opening globally.
But this wasn’t just about design - it was about engineering displays that could handle high-traffic retail environments, maintain quality over time, and stay versatile enough to work with different shoe brands through interchangeable graphics.
Creating a working prototype and collaborating with design in real-time bringing the vision to life far better than technical drawings ever could.
That’s how I work: close partnership from initial concept through to global rollout.
Ready to bring your idea to life? Let’s talk about your project.